This research paper examines the impact of AI-driven media content on employee attitudes and workplace culture in IT and digital organizations. The study evaluates employee perceptions regarding AI communication systems, productivity, workplace collaboration, job security, innovation, and organizational support. Primary data was collected from 120 respondents using structured questionnaires. Statistical tools such as percentage analysis, mean analysis, chi-square test, ANOVA, correlation, and regression analysis were used for interpretation. The findings reveal that AI-driven media technologies positively influence workplace productivity, communication, innovation, and employee performance. However, employees also expressed concerns about information overload, reduced human interaction, and job security. The study concludes with recommendations for ethical AI implementation, employee training, and balanced human-AI interaction. This research paper is prepared in plagiarism-free academic format.