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International Journal of Science, Strategic Management and Technology

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A PROJECT REPORT ON BLUE OCEAN STRATEGY AND COMPETITIVE ADVANTAGE IN BUSINESS ORGANIZATIONS IN ACCENTURE

AUTHORS:
NELAPATI DAVID
DR DHARMAVARPU LAKSHMI LAVANYA
Mentor
Affiliation
Dept of MBA in Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI: 10.55041/ijsmt.v2i8.071
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract
Blue Ocean Strategy offers organizations an approach to create uncontested market spaces, generate new demand, and reduce direct competition through value innovation. This study examines Blue Ocean Strategy and competitive advantage with reference to Accenture, focusing on innovation, value creation, strategic differentiation, technology adoption, and customer-centric solutions. Primary data were collected from 100 employees through a structured questionnaire and analyzed using percentage analysis. The findings indicate that innovation supports market opportunities, value creation improves customer satisfaction, and strategic differentiation strengthens competitiveness. Overall, the study concludes that Blue Ocean practices support organizational performance, market expansion, sustainable growth, and long-term competitive advantage.
Keywords
Blue Ocean Strategy Accenture Innovation Competitive Advantage Strategic Differentiation
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 8
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Aug 27 2026
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DAVID, N. & LAVANYA, D. D. L. (2026). A PROJECT REPORT ON BLUE OCEAN STRATEGY AND COMPETITIVE ADVANTAGE IN BUSINESS ORGANIZATIONS IN ACCENTURE. International Journal of Science, Strategic Management and Technology, 02(8), 1-5. https://doi.org/10.55041/ijsmt.v2i8.071

DAVID, NELAPATI, and DR LAVANYA. "A PROJECT REPORT ON BLUE OCEAN STRATEGY AND COMPETITIVE ADVANTAGE IN BUSINESS ORGANIZATIONS IN ACCENTURE." International Journal of Science, Strategic Management and Technology, vol. 02, no. 8, 2026, pp. 1-5. doi:https://doi.org/10.55041/ijsmt.v2i8.071.

DAVID, NELAPATI, and DR LAVANYA. "A PROJECT REPORT ON BLUE OCEAN STRATEGY AND COMPETITIVE ADVANTAGE IN BUSINESS ORGANIZATIONS IN ACCENTURE." International Journal of Science, Strategic Management and Technology 02, no. 8 (2026): 1-5. https://doi.org/https://doi.org/10.55041/ijsmt.v2i8.071.

References

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Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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