A STUDY ON CUSTOMER SATISFACTION IN SK TRADERS, GOBICHETTIPALAYAM, TAMIL NADU.
DOI: 
SHARE THIS ARTICLE
DOWNLOAD ARTICLE
REVIEW REPORT
CITE THIS ARTICLE
Customer satisfaction is a major factor in the success and growth of any business. In today’s competitive market, customers are in a position to choose from a number of options; therefore, it is essential for any business to understand their needs and requirements. Customer satisfaction is the feeling of customers towards the products or services they receive and whether their needs are fulfilled. If customers are satisfied with the products or services, they will definitely purchase the same products and services and will also refer the business to many customers. The main objective of this study was to understand the level of customer satisfaction. Moreover, this study aims to identify the factors that affect customer opinions. For this study, primary data were collected using a questionnaire. For this study, 130 customers were selected using simple random sampling. Moreover, the data for the study were collected from January to April.
The data were analysed using various statistical tools, such as two-way ANOVA and correlation analysis. These tools helped the researcher understand the relationship between the factors that affect customers’ opinions. Moreover, the results of this study provide useful insights into customers’ perceptions. Moreover, the results of the study helped the researcher understand the areas that need to be improved.
Keywords
Article Information
Article Metrics
HOW TO CITE
Copy
S, B., K, C., S, A. V. & E, B. G. (2026). A Study on Customer Satisfaction in SK Traders, Gobichettipalayam, Tamil Nadu.. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.085
S, Boopathi, et al.. "A Study on Customer Satisfaction in SK Traders, Gobichettipalayam, Tamil Nadu.." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.085.
S, Boopathi,Chandru K,Amarnath S, and Barkavi E. "A Study on Customer Satisfaction in SK Traders, Gobichettipalayam, Tamil Nadu.." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.085.
References
2.Hollebeek, L. D., Srivastava, R. K., & Chen, T. (2019). Customer engagement, brand trust, and customer satisfaction. Journal of Interactive Marketing, 48, 34–47.
3.Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality on customer satisfaction. Journal of Business Research, 101, 190–199.
4.Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M., & Ryu, K. (2020). Customer satisfaction and loyalty in service industry. Journal of Business Research, 117, 265–276.
5.Islam, T., Islam, R., Pitafi, A. H., Xiaobei, L., Rehmani, M., & Irfan, M. (2020). Customer satisfaction and loyalty in digital services. Journal of Retailing and Consumer Services, 55, 102139.
6.Kumar, V., & Reinartz, W. (2020). Customer Relationship Management: Concept, Strategy, and Tools. Springer.
7.Slack, N., Singh, G., & Sharma, S. (2020). The effect of service quality on customer satisfaction. Journal of Retailing and Consumer Services, 52, 101935.
8.Rather, R. A. (2021). Customer experience and engagement in tourism destinations. Journal of Hospitality and Tourism Management, 48, 137–148.
9.Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A. (2021). Digital marketing and customer satisfaction. International Journal of Research in Marketing, 38(4), 831–850.
10.Ghorbanzadeh, D., Rahehagh, A., & Valizadeh, H. (2021). Customer engagement and brand loyalty. Journal of Retailing and Consumer Services, 59, 102367.
Ethics and Compliance
Indexed In
Similar Articles
Previous Article
