A STUDY ON CUSTOMER SATISFACTION TOWARDS RETAIL STORES
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The retail industry plays a significant role in influencing customer buying behaviour and overall shopping experience. Customer satisfaction has become one of the most important factors for the success and growth of retail stores in today’s competitive market environment. The present study titled “A Study on Customer Satisfaction Towards Retail Stores” aims to examine the level of customer satisfaction and identify the major factors that influence consumer preferences while shopping at retail stores. The study focuses on various aspects such as product quality, pricing, store layout, customer service, availability of products, promotional offers, and overall shopping experience.
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Saini, U. (2026). A Study on Customer Satisfaction Towards Retail Stores. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.458
Saini, Ujjwal. "A Study on Customer Satisfaction Towards Retail Stores." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.458.
Saini, Ujjwal. "A Study on Customer Satisfaction Towards Retail Stores." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.458.
References
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