Financial performance analysis plays a crucial role in evaluating the operational efficiency and financial stability of organizations. This study examines the liquidity, profitability, and solvency position of PB Fintech Ltd with special reference to Policy bazaar, one of India's leading digital insurance platforms. The primary objective of the study is to assess the company’s short-term liquidity, long-term solvency, and profitability performance during the study period.

The research adopts a descriptive and analytical approach using secondary data collected from annual reports, financial statements, company disclosures, and published financial sources. Financial ratio analysis, trend analysis, and comparative analysis were employed to evaluate the financial condition of the company.

The findings indicate that PB Fintech Ltd has maintained a satisfactory liquidity position and strong solvency status while demonstrating consistent improvement in profitability. The company’s technology-driven business model, effective debt management, and increasing customer adoption have contributed significantly to its financial growth. The study also reveals a positive relationship between liquidity, profitability, and solvency, indicating overall financial strength.

The study concludes that PB Fintech Ltd has achieved sustainable financial performance and possesses strong growth potential in the Indian FinTech sector. The results provide useful insights for investors, management, researchers, and other stakeholders in evaluating the company’s financial health.