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FACTORS INFLUENCING THE ADOPTION OF BIKE TAXI SERVICES AMONG COMMUTERS IN TIRUCHIRAPPALLI CITY

AUTHORS:
Yugesh R
Mentor
Dr. A. Prasathkumar
Affiliation
Sakthi Institute of Information and Management Studies, Pollachi
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The rapid growth of app-based mobility services has transformed urban transportation in Indian cities, with bike taxi services emerging as a popular and affordable commuting option. This study examines the factors influencing the adoption of bike taxi services among commuters in Tiruchirappalli city by integrating the Technology Acceptance Model (TAM), Theory of Planned Behaviour (TPB), and travel behaviour factors into a unified conceptual framework. Primary data were collected from 304 commuters through a structured questionnaire and analysed using simple percentage analysis, reliability analysis, correlation analysis, regression analysis, independent sample t-test, and one-way ANOVA. The results indicate that perceived usefulness, perceived ease of use, attitude, subjective norms, perceived behavioural control, travel cost, travel time, convenience, safety perception, and availability all significantly influence user adoption. Demographic variables including age, gender, monthly income, and occupation did not show any significant difference in adoption behaviour, suggesting that bike taxi services are widely accepted across all population groups. The study provides meaningful insights for service providers and policymakers in developing strategies to promote sustainable urban mobility and supports SDG 11 — Sustainable Cities and Communities.
Keywords
Bike Taxi Urban Mobility Last-Mile Connectivity Safety Perception SDG 11
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R, Y. (2026). FACTORS INFLUENCING THE ADOPTION OF BIKE TAXI SERVICES AMONG COMMUTERS IN TIRUCHIRAPPALLI CITY. International Journal of Science, Strategic Management and Technology, 02(6). https://doi.org/10.55041/ijsmt.v2i6.014

R, Yugesh. "FACTORS INFLUENCING THE ADOPTION OF BIKE TAXI SERVICES AMONG COMMUTERS IN TIRUCHIRAPPALLI CITY." International Journal of Science, Strategic Management and Technology, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i6.014.

R, Yugesh. "FACTORS INFLUENCING THE ADOPTION OF BIKE TAXI SERVICES AMONG COMMUTERS IN TIRUCHIRAPPALLI CITY." International Journal of Science, Strategic Management and Technology 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i6.014.

References

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Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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