Sustainable Business Models in the Fashion Industry

Bhattarai, Achyut

doi:https://doi.org/10.55041/ijsmt.v2i4.282

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SUSTAINABLE BUSINESS MODELS IN THE FASHION INDUSTRY

AUTHORS:

Achyut Bhattarai

Mentor

Professor Dr. Saman Khan

Affiliation

DOI: 10.55041/ijsmt.v2i4.282

CC BY 4.0 License:

This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Abstract

Through the prism of consumer awareness, attitudes, and purchasing behavior, this study investigates the current situation of sustainable business models in the fashion sector among consumers aged 18 to 25. Important sustainability elements like eco-friendly materials, ethical labor practices, transparency, and circular fashion models are examined using a quantitative approach with a 10-question multiple-choice questionnaire and secondary research support. The findings indicate that young consumers are very conscious of and have favorable opinions about sustainability; but, because of high prices, limited product availability, and ambiguity surrounding brand promises, real-world purchasing behavior is still low. There was a pronounced attitude–behavior divide, as statistical tests showed no significant correlation between willingness to pay for higher costs and attitude toward sustainability.

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✓ All ethical standards met

This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.

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