As we all know, that the technology has evolved to a very large extent, which ultimately led to the evolution of AI, now with the help of AI and machine learning, the concept of “DEEPFAKES” arose. Deep-fake is the technology of generating synthetic media in which a person’s voice or likeness is substituted by fake ones. Like every coin has two faces, the use of Deep-fake is also classified into two types:

• Positive use


• Malicious use

In the field of education, entertainment industry, business etc. it is often used in a positive manner. But, when it is used maliciously it jeopardizes people’s rights and social confidence. Defamation, financial fraud, political deception and non-consensual pornography are some of the examples of the malicious use of deep-fakes.

This study investigates the significant ethical and legal issues raised by deep-fake, looking at how this technology obfuscates the distinction between the reality and illusion [fake ones], the integrity of democratic states can be compromised by it as well as it can endanger the Intellectual property rights, and the fundamental right to privacy of the people.