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International Journal of Science, Strategic Management and Technology

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A PROJECT REPORT ON THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING IN HDFC BANK

AUTHORS:
BANOTH JULEE
DR DHARMAVARPU LAKSHMI LAVANYA
Mentor
Affiliation
Dept of MBA in Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI: 10.55041/ijsmt.v2i8.072
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract
Business analytics has become an important component of strategic management today in banking, where large volumes of customer, transaction, operational, and market data are generated. This study examines the role of business analytics in strategic decision making with reference to HDFC Bank. It focuses on decision quality, risk management, customer relationship management, operational effectiveness, predictive analytics, and business intelligence. Primary information from employees was examined using percentage analysis. The findings indicate that analytics improves decision quality, supports risk assessment, strengthens customer service, and assists strategic planning. Overall, business analytics contributes to informed decisions, organizational performance, competitiveness, and sustainable banking growth.
Keywords
HDFC Bank Business Analytics Business Intelligence Strategic Decision Making Data Analytics
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 8
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Aug 27 2026
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JULEE, B. & LAVANYA, D. D. L. (2026). A PROJECT REPORT ON THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING IN HDFC BANK. International Journal of Science, Strategic Management and Technology, 02(8), 1-5. https://doi.org/10.55041/ijsmt.v2i8.072

JULEE, BANOTH, and DR LAVANYA. "A PROJECT REPORT ON THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING IN HDFC BANK." International Journal of Science, Strategic Management and Technology, vol. 02, no. 8, 2026, pp. 1-5. doi:https://doi.org/10.55041/ijsmt.v2i8.072.

JULEE, BANOTH, and DR LAVANYA. "A PROJECT REPORT ON THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING IN HDFC BANK." International Journal of Science, Strategic Management and Technology 02, no. 8 (2026): 1-5. https://doi.org/https://doi.org/10.55041/ijsmt.v2i8.072.

References

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Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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